Northwest Food Purveyors is a one man distribution company with a mission to connect local vendors with an array of delicious organic foods.
Needing a brand presence that embodies a friendly, natural spirit that sets itself apart from the competition, the logo mark introduces the company name as it emerges from a friendly, organic icon inspired by the sweet pea.
After evaluating the competition, a deep earthy purple was chosen as the brand color – allowing NWFP to stand out from a crowd of greens, and blues.
